(tip of the hat to Japan Probe.)
At about 4:00 PM on the 20th of this month a seal was discovered swimming in the Majime River which is located near the Ube City Office. Apparently it got there via the Ube Port and residents had reported seeing the seal about a week prior in the general area.
People quickly dubbed the seal "Maji-chan" or "Majime-kun" because...you know...it's the Majime River. Yeah.
Story (in Japanese) can be found here:
@nifty (with video from NNN)
Picture of Majime River looking not so...robust
Japan Probe (which scooped me! Damn!) has the NNN video of the story on youtube here.