So Ringer Hut has a new character: CHAM-PON-chan! (I will forever capitalize it like that)
And, as you can see by the logo above the ad campaign for CHAM-PON is We are the CHAM-PON! Sounds suspiciously like the title to a well-known Queen song? Well, it's all part of the plan (thanks to YouTube user nakadamania):
I wonder if those gaijin extras knew what they were cheering for?
The Ringer Hut CM page is here.