
And, as you can see by the logo above the ad campaign for CHAM-PON is We are the CHAM-PON! Sounds suspiciously like the title to a well-known Queen song? Well, it's all part of the plan (thanks to YouTube user nakadamania):
I wonder if those gaijin extras knew what they were cheering for?
Also:
The Ringer Hut CM page is here.